Demandbase Buying Group AI The Hottest Thing Since ABM Fill out the form to be one of the first to learn more about the future of GTM platforms. Be the first to learn about Demandbase Buying Group AI! Buying Groups are the new foundation of modern GTM B2B buying is a team sport with 6-10 players. Yet, much of the B2B universe is still targeting individual leads or using overly broad account-based tactics. Just as in the old Goldilocks story, leads are too narrow and accounts are too broad, but buying groups are “just right.” As the trailblazers of account-based marketing, Demandbase is once again at the forefront, applying years of experience with B2B data and machine learning to lead the way with AI-powered buying groups — the next big thing in B2B.