SMART Showcase
April 25, 2023 | Available On-Demand

SMART is Sales + Marketing Accelerating Revenue Together. Register to watch all sessions on-demand from our San Francisco Showcase. Watch our SMART content to:

  • Walk away with actionable tips from our customers, IBM, Procore, F5, and Deep Instinct as they share their GTM success stories
  • Learn from Jon Miller, CMO of Demandbase, as he presents the new playbook for B2B
  • Gain valuable insights from marketing leaders at LinkedIn, Outreach, and Qualified

San Francisco Showcase
On-Demand Registration

SMART Sponsors

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Speakers

Jessica Kao, PhD

Jessica Kao, PhD

Senior Director of Marketing Operations

Formerly with F5

Jessica Kao, PhD

Senior Director of Marketing Operations

Formerly with F5

Jessica is the Senior Director of Marketing Operations and Analytics overseeing Martech systems including Demandbase. She has over 10+ years as a Marketing Operations leader in B2B Saas companies from startups to enterprise and is an award winning leader in the MOPs space. She’s passionate about sharing her thought leadership in the Martech and analytics space and was named 2021 Adobe Experience Maker Ambassador for leading digital transformation. She’s led roles in Demand generation, global field marketing, and customer success.

Hannah King

Hannah King

Director, Global Demand Response

F5

Hannah King

Director, Global Demand Response

F5

As the Director of Global Demand Response, Hannah is responsible for the global sales development strategy at F5. With over a decade of experience in leadership roles across sales, marketing and go-to-market strategy teams, Hannah is an expert in driving collaboration and scale between sales and marketing organizations. In her free time, she enjoys spending time with her husband and two young sons and exploring the great outdoors.

Jessica Fewless

Jessica Fewless

Director of Partnerships

Inverta

Jessica Fewless

Director of Partnerships

Inverta

Jessica Fewless is a Client Partner and Director of Partnerships at Inverta, a B2B Marketing Services firm, focused on “Making Good Strategy Happen”. With over 20 years of B2B marketing experience, Jessica has built her career on driving transformational change within her own organization and for B2B marketers more generally. Prior to Inverta, Jessica spent 7 years at Demandbase helping to build the category of Account-Based Marketing, including authoring an ABM certification program that has certified more than 5000 marketers as well as the book Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. In addition to ABM, Partnerships and Partner Marketing have been a passion for the last 15 years where she’s led teams at Demandbase, Adobe, Autodesk and now Inverta.

Scott Sheppard

Scott Sheppard

Vice President, Demand Generation

Procore

Scott Sheppard

Vice President, Demand Generation

Procore

Scott Sheppard has more than 15 years experience in B2B Marketing having held numerous leadership roles at global SaaS companies. Scott has deep expertise in Demand Generation and Marketing Operations having led the deployment of new measurement, campaign, demand, and account based marketing frameworks. Currently, Scott is the Vice President of Demand Generation at Procore, a global construction software provider. Previously, Scott held the roles of Vice President, Web and Marketing Operations at WeWork and Vice President, Demand and Digital Marketing at ADP. Scott holds a Master of Business Administration degree from Virginia Tech.

Ann Handley

Ann Handley

Chief Content Officer, WSJ Best Selling Author

MarketingProfs

Ann Handley

Chief Content Officer, WSJ Best Selling Author

MarketingProfs

Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author who inspires and empowers you to create marketing that your customers will love, igniting real results for your business.

Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results.
And she will inspire you to do work you’re proud of.

Melton Littlepage

Melton Littlepage

Chief Marketing Officer

Outreach

Melton Littlepage

Chief Marketing Officer

Outreach

Melton Littlepage is a seasoned software marketing leader with a strong track record of category creation and growth acceleration in enterprise SaaS leaders. At Outreach, Melton leads the global teams responsible for product marketing, brand, demand generation, communications, and sales development. He joined Outreach from Tenable, where he led marketing for one of the most respected and innovative brands in cybersecurity. Prior to that, Melton served as senior vice president of marketing at New Relic and as CMO at Schoology.

Anna Bethlahmy

Anna Bethlahmy

Business Development, Manager

LinkedIn

Anna Bethlahmy

Business Development, Manager

LinkedIn

Anna is a Business Development Manager at LinkedIn with an extensive ad tech background spanning sales, partnerships, and product strategy. Anna is currently responsible for the LinkedIn Marketing Solutions Audience Program and ABM strategy, ensuring advertisers can plan, activate, and measure B2B marketing strategies natively and via LinkedIn’s growing Marketing Partner community. Prior to focusing on product strategy, Anna worked in account management at LinkedIn and Adobe, helping marketers achieve their business objectives and gaining insight into the tools and strategies that help B2B marketers and businesses thrive.

Sophia Agustina

Sophia Agustina

Global Demand Strategy

IBM

Sophia Agustina

Global Demand Strategy

IBM

Sophia Agustina is a revenue-driven global marketing leader with expertise in personalization, brand and demand generation. She currently leads global brand-to-demand experiences across multiple solutions at IBM, delivering results 3x above benchmarks. She led account-based, industry and field marketing at Nuance Communications, Veracode and CA Technologies, and pioneered multi-touch, multi-channel nurture programs across various segments at Iron Mountain and Lycos.

Theresa Woodiel

Theresa Woodiel

Director, ABM and Integrated Marketing

Deep Instinct

Theresa Woodiel

Director, ABM and Integrated Marketing

Deep Instinct

Theresa Woodiel is the Director of ABM and Integrated Marketing at DeepInstinct. Theresa has been practicing account-based marketing since before ABM existed as a term. Theresa has more than twenty years of experience as a marketing leader who has led efforts to accelerate growth through ABM and develop innovative digital ways to reach and educate, and enhance the brand value.

Bryant Pulecio

Bryant Pulecio

Director Web & Digital Strategy

Deep Instinct

Bryant Pulecio

Director Web & Digital Strategy

Deep Instinct

Bryant Pulecio is the Director of Web and Digital Strategy at DeepInstinct. #WebTech, #MarTech, #ABM, #AdTech, #WebOps, and #MarketingOps best describes Bryant’s last 15 years of experience. As the Director of Web and Digital Strategy, he oversees the website, marketing technology stack, and digital experience of prospects as they flow the buyer’s journey.

Sarah McConnell

Sarah McConnell

VP, Demand Generation

Qualified

Sarah McConnell

VP, Demand Generation

Qualified

Sarah McConnell is the VP, Demand Generation at Qualified, the pipeline generation platform for teams that use Salesforce. Prior to joining Qualified, Sarah held several digital marketing and demand generation roles at B2B SaaS companies where she specialized in scaling pipeline and revenue growth.

Gabe Rogol

Gabe Rogol

Chief Executive Officer

Demandbase

Gabe Rogol

Chief Executive Officer

Demandbase

Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market.

Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers.

Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University.

Jon Miller

Jon Miller

Chief Marketing Officer

Demandbase

Jon Miller

Chief Marketing Officer

Demandbase

Jon Miller is the Chief Marketing Officer of Demandbase. In his role, Miller is responsible for driving Demandbase’s account-based go-to-market and evangelizing its mission of transforming how B2B companies market and sell.

Miller has a long history of establishing and leading some of the most notable marketing technology companies. Most recently, Miller was the co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. Earlier, Miller co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe). He is recognized as one of the most influential executives in the marketing technology industry.

Miller holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

Brewster Stanislaw

Brewster Stanislaw

Chief Product Officer

Demandbase

Brewster Stanislaw

Chief Product Officer

Demandbase

Brewster most recently served as Director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and industry knowledge to Demandbase’s B2B go-to-market suite.

Prior to his position with Google, Stanislaw was Head of Product and Strategy at Adobe, where he conceptualized the company’s B2B Customer Data Platform. He came to Adobe via the consecutive acquisitions of Marketo and Bizible, where he served as Vice President of Product and Strategy. Previously, Stanislaw spent time as co-founder & Chief Executive Officer at Inside Social, until its acquisition by Simply Measured, where he served as Head of Product before it was acquired by Sprout Social.

Stanislaw is a Seattle native, who graduated magna cum laude from the University of Pennsylvania in Philosophy, Politics, Economics, and in Communication. Outside of his day job, he is an active angel investor, startup advisor, and mentor.

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Sales + Marketing, Accelerating Revenue Together