SMART Showcase October 26, 2022 | Available On-Demand Register to watch all sessions on-demand. SMART is Sales + Marketing Accelerating Revenue Together. Our virtual SMART Showcase offers you the chance to learn from people who have been there, done that. Experts at Hexagon, Qumu, Fivetran, Chat Funnels, Sendoso and Goldcast share insights on what has made a difference to their businesses. Sign me up! What you can expect from SMART Showcase Marketing and sales professionals sharing what has made a difference to their businesses, including: Targeted marketing campaigns that generate warmer, sales-ready opportunities How to break into stalled accounts successfully with a creative direct mail approach Driving pipeline and retention through targeted digital events Agenda Track 1 Track 2 9:00 AM - 9:15 AM GTM Artist Opening Speed Painter This acclaimed speed painter has performed on popular TV shows and his paintings include portraits of global icons and celebrities. His next work of art will be painted for our SMART attendees. As everyone joins this opening session, we encourage you to chat with us and see if you can guess his art piece before he gives the final brush stroke. 9:15 AM - 9:20 AM Welcome 9:20 AM - 9:45 AM The Magic of Sales and Marketing Alignment Jon Miller, CMO, Allison Metcalfe, CRO, Jackie Palmer, VP, Product Marketing, Demandbase Encore presentation – What happens when you get sales and marketing truly aligned across your B2B buyer's journey? Magic happens! Come hear Demandbase's Allison Metcalfe, CRO, and Jon Miller, CMO, tell their story and learn how they sync up to spot opportunities earlier, engage more intelligently, and close deals faster. 9:45 AM - 10:10 AM Fivetran: Using Demandbase to Stay in Lock-step with Sales Casey Patterson, ABM Manager, Fivetran Hear from Casey Patterson at Fivetran as she shares her experience as an ABM Manager using Demandbase to support her sales team. 10:10 AM - 10:35 AM Hexagon B2B Marketing Leaders: A Winning ABM Strategy Jodi Lebow, Director, Global Demand Center, Hexagon Hear how Hexagon leads their account-based marketing strategy with Jodi Lebow, who is recognized as an experienced B2B marketing leader with vast experience in data-driven demand generation and account- based marketing (ABM) with a track record of creating strategic, integrated go-to-market strategies that generate pipeline, accelerate revenue creation, and enhance brand awareness. 10:35 AM - 11:00 AM Sales Operations Role in a Go-To-Market Motion Zachary Wright, Head, Sales Operations, SE Manager, Qumu Zack leads with a view that frameworks and tools can impact many aspects of business to drive better outcomes. Hear as he shares his experience as Head, Sales Operations, SE Manager at Qumu. 11:00 AM - 11:05 AM Closing 9:45 AM - 10:10 AM 5 Ways to Fast Track your ICP Account Progression Billy Bateman, Co-Founder, ChatFunnels Is your defined ideal customer profile (ICP) still working? If so, how can you optimize their progression? Knowing and having a clear ICP definition are key steps in bringing your marketing and sales together, but it doesn’t end there. Join ChatFunnels’ Co-Founder Billy Bateman for a presentation focused on the tactics behind the strategies of progressing your buyers through the sales funnel by focusing on the right activities, in the right way, at the right time. 10:10 AM 10:35 AM Strengthen your ABM Strategy with Sending Jess Fisher, Director of Demand Generation, Sendoso Engage and convert target accounts with personalized gifts that set you apart from the competition. In this session you’ll learn tips and tricks to help you: - Break into stalled accounts successfully with a creative and unique approach. - Convert leads faster by creating specific sends for specific buyers - get those stakeholders to take action. - Make strategic sending an easy reality - case studies from partners and customers. 10:35 AM - 11:00 AM 5 Tips for Setting the Right Digital Events Strategy Next Year Kishore Kothandaraman, Goldcast Goldcast B2B marketers have been figuring out the right event strategy over the last 2 years – digital, in-person, hybrid were all part of the mix. As we move into steady state with the world returning to normalcy, we want to share 5 tips from our customers on how they are successfully driving pipeline and retention through digital events. Speakers Jodi Lebow Director, Marketing - Global Demand Center Hexagon Jodi Lebow Director, Marketing - Global Demand Center Hexagon Jodi Lebow is the Director, Global Demand Center at Hexagon’s Asset Lifecycle Intelligence division where she leads a team focused on brand & design, global campaigns, digital marketing, global events, and account-based marketing. Jodi is recognized as an experienced B2B marketing leader with vast experience in data-driven demand generation and account-based marketing (ABM) with a track record of creating strategic, integrated go-to-market strategies that generate pipeline, accelerate revenue creation, and enhance brand awareness. Prior to joining Hexagon, she held leadership roles in demand generation and digital marketing at Digital.ai, Teradata and Concur. Jodi holds a MBA from the Carlson School of Management at the University of Minnesota and a BS degree in Journalism from the University of Wisconsin – Madison. Casey Patterson ABM Manager Fivetran Casey Patterson ABM Manager Fivetran Casey Patterson began her career in tech as a seller, first as a BDR and then an AE. Both roles were a crash course in what makes people tick — what motivates them, changes their mind, and convinces them that a better way exists. When she moved to an AE role, she noticed that the direct marketing efforts and process support for sales could be improved. While continuing to sell, she started running targeted marketing campaigns in her spare time in order to generate warmer, sales-ready opportunities for her and her teammates. When the opportunity to build an ABM program at Fivetran opened up, she jumped at the chance to continue marketing while staying very close to Sales at one of the fastest growing data companies in the world. Outside of work, she enjoys weightlifting to build strength both mentally and physically. After hitting the gym, she likes to experiment in her home kitchen, creating new dishes and sweets to share with her husband, friends, and colleagues. Kishore Kothandaraman Co-Founder Goldcast Kishore Kothandaraman Co-Founder Goldcast Kishore finished his bachelors degree at IIT Madras and came to US to do his MBA at HBS. Currently looking after sales and marketing at Goldcast, he believes in the power of brand and obsesses over how great brands like Nike, Apple, Salesforce created a movement through great marketing. His larger mission is to ensure his teammates at Goldcast are able to fulfill their personal and professional goals by being part of the journey. Belinda Joseph Head of Events & Community Goldcast Belinda Joseph Head of Events & Community Goldcast Belinda Joseph is the Head of Events & Community at Goldcast. With over 20 years of experience, Belinda has helped B2B companies with their global event strategy and operations to drive efficiency, pipeline, and brand awareness, while continuing to deliver on exceptional customer experiences. Prior to Golcast, Belinda has held similar roles at xMatters, an Everbridge Company and Jive Software. Jess Fisher Director of Demand Generation Sendoso Jess Fisher Director of Demand Generation Sendoso Jess Fisher is the Director of Demand Generation at Sendoso, where she leads ABM strategy and, execution. She has over 12 years of ABM experience with a deep understanding of how to plan and execute effective marketing campaigns for lead generation and pipeline acceleration. Billy Bateman Co-Founder Chat Funnels Billy Bateman Co-Founder Chat Funnels Billy Bateman is the Co-Founder of ChatFunnels, a digital conversation analytics, and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship. Billy grew up in Idaho and graduated from Brigham Young University and has a Masters of Business Administration from Boise State University. He is an avid outdoorsman and enjoys fishing and hunting. Zachary Wright Head, Sales Operations, SE Manager Qumu Zachary Wright Head, Sales Operations, SE Manager Qumu Zach's passion starts with his mission to build a world where organizations operate effectively and treat others appropriately. He wants to make the workplace better for all. He leads with a view that frameworks and tools can impact many aspects of business to drive better outcomes. Over the past 7+ years he's worked in Strategy, Operations, Program Management, People Ops, Coaching, and Sales Ops - all of which, prepares him to help companies in a multitude of ways. Zach earned his Executive MBA from Jack Welch Management Institute and his Lean Six Sigma certification from Villanova University. He is currently Strategy Staff Executive, Head of Sales Ops, and Sales Engineering Manager at Qumu Corporation. Allison Metcalfe Chief Revenue Officer Demandbase Allison Metcalfe Chief Revenue Officer Demandbase Allison Metcalfe is the Chief Revenue Officer for Demandbase. In her role, Metcalfe is responsible for leading Demandbase’s revenue operations. Metcalfe joined Demandbase after a successful tenure at LiveRamp, where she was responsible for building successful business lines and high-performing teams, including LiveRamp TV, the company’s multi-million dollar TV advertising division. Earlier in her career, Metcalfe was a Director of Customer Success at Demandbase. Furthermore, Metcalfe has held customer success roles at Salesforce (Data.com) and Equilar. Metcalfe holds a Bachelor of Arts degree in Journalism and Sociology from the University of St. Thomas in St. Paul, Minnesota. Jon Miller Chief Marketing Officer Demandbase Jon Miller Chief Marketing Officer Demandbase Jon Miller is the Chief Marketing Officer of Demandbase. In his role, Miller is responsible for driving Demandbase’s account-based go-to-market and evangelizing its mission of transforming how B2B companies market and sell. Miller has a long history of establishing and leading some of the most notable marketing technology companies. Most recently, Miller was the co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. Earlier, Miller co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe). He is recognized as one of the most influential executives in the marketing technology industry. Miller holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business. Jackie Palmer VP, Product Marketing Demandbase Jackie Palmer VP, Product Marketing Demandbase Jackie Palmer is the VP, Product Marketing for Demandbase. In her role, Palmer is responsible for go-to-market initiatives and product strategy for the company's solutions. Palmer joins Demandbase from Conga (formerly Apttus) where she led product marketing for their portfolio of Quote-to-Cash products. Prior to Conga, Jackie was at SAP where she was a Global VP of Strategy and Solution Management with responsibility for the vision, strategy and go to market for the SAP Marketing Cloud. Before SAP, she served in a variety of product marketing and product management leadership roles at Teradata, Infor, Epiphany and Accenture. Palmer holds degrees in Math and Economics from Northwestern University. Sponsors Have questions? Drop us a line. Go to demandbase.com SMART Sales + Marketing, Accelerating Revenue Together Watch #SMART22 On-Demand ©2022 Demandbase. All rights reserved.