Unfiltered GTM: what worked, what failed, what we learned
In this GO NYC session, Jeff Shelton, Paige Marsin, and Michael Carr share an unfiltered look at GTM execution: what actually worked, what failed, and what they changed next. You’ll hear hard-earned lessons on fixing the sales/marketing handoff, building trust in data, and activating buying groups with practical pilots before automation. The panel also digs into how AI is showing up in day-to-day workflows today, and why the next era of high-performing GTM will be driven by outcome-based systems that turn signals into coordinated actions across the funnel.
DBTV Shows
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DB Live Series
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OnBase Series
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Tips and Tricks Series
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