How to build and lead the future-ready GTM org
In this GO NYC leadership session, Greta Wilson (CMO, Pitney Bowes) and Tom Furr (CMO, DISCO) share how they’re building a future-ready GTM org in a world defined by AI, shifting buyer behavior, and tighter efficiency expectations. They discuss what’s non-negotiable in 2025, personalization at scale and sharper GTM fundamentals, plus practical ways to break down silos, align on ICP, balance brand and demand, and stay discoverable as buyers increasingly rely on reviews and LLM-driven search. You’ll leave with actionable steps to improve focus, relevance, and long-term growth momentum.
DBTV Shows
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DB on Demand Series
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Vin and Jake host this series, which is all things sales (and a few surprises).
DB Live Series
Don’t miss a minute of Demandbase virtual events — live and streaming whenever you want to watch!
5 Questions 4 Series
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OnBase Series
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Tips and Tricks Series
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