In this GO NYC keynote, Demandbase CEO Gabe Rogol explains how B2B teams can turn AI from hype into real go-to-market results. He breaks down why GTM AI is fundamentally harder than other enterprise use cases and outlines the critical shifts leaders must make to drive pipeline, alignment, and ROI, focusing on buying groups, reducing GTM fragmentation, and moving from signal overload to outcome-based AI.
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