Using Demandbase we have increased our conversion rate by 30%. Our lead scoring and routing are more efficient and our sales and marketing teams are better aligned for success.
Many B2B forms require up to 15 fields to capture the detailed company info marketers need to effectively manage leads. Shortening forms and asking for less from the visitor helps increase submits, but this usually means sacrificing company details crucial to lead scoring and routing. Demandbase solves this by providing the full complement of company attributes for each lead in real time, while requiring minimal info from the visitor.
When a form is submitted on your site, Demandbase enables streamlined lead distribution, improved lead scoring, and fewer duplicate leads.
Demandbase Forms allow your company to show a much shorter form to increase conversions without losing the data needed to manage your leads.
Remove the barriers preventing visitors from engaging with you and take advantage of the opportunities your website is generating.
Not a week goes by when marketing automation doesn’t factor heavily in B2B news. This week, a report titled Global Marketing Automation Software Market predicts that MAS will grown to a 1.9 billion dollar industry in the next six years.... Read more