Demandbase

Reports

Read up on a variety of topics from data health to ABM.

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Discover how to align sales and marketing teams for better results. Learn strategies to create synergy and boost performance.

Learn how to achieve better sales and marketing alignment with actionable insights. Download our report for proven strategies and tips.

Discover how to align sales, marketing, and data for account-based success. Learn key trends, challenges, and strategies for 2024. Download now!

Six Sales Frameworks To Uncover Hidden Deal Killers

Explore essential leadership insights for marketing teams in 2024 in Marketing Leadership. Download now for valuable guidance and strategies!

Explore our ABM Vendor Spotlight Report: Uncover insights from 26 vendors supporting account-based strategies. Make informed choices for success.

This report showcases 62 different areas in which Demandbase has been named. a leader and features a competitive report of Demandbase and ZoomInfo.

This report showcases different areas in which Demandbase has been named a leader and features a competitive report of Demandbase vs 6sense.

This report showcases 62 different areas in which Demandbase has been named a leader and features a competitive report of Demandbase vs ZoomInfo MarketingOS.

Demandbase ranked the highest among the 12 vendors in the Fall 2023 G2 Enterprise Grid® Report for Account-Based Advertising!

In a recent survey, one-third of B2B C-suite revenue leaders defined Go-to-Market (GTM) as more than just a new product launch strategy, and instead as a wider revenue-generating concept that includes marketing, sales, growth, and account retention.

The State of B2B Advertising - What’s Trending in B2B Advertising in 2023 and Beyond?

In a recent survey, one-third of B2B C-suite revenue leaders defined Go-to-Market (GTM) as more than just a new product launch strategy, and instead as a wider revenue-generating concept that includes marketing, sales, growth, and account retention.

The commissioned Forrester 2022 TEI Study concluded that for a composite organization Demandbase's ABM marketing, sales platform delivers a 367% 3-year ROI.