Demand Gen Report The Ultimate Guide To Sales & Marketing Alignment Download Now Sales and marketing go together like oil and vinegar — or like cats and dogs. But no matter what metaphor you choose, there’s an undeniable disconnect between the two departments. In fact, 90% of sales and marketing professionals report misalignment across strategy, processes, content and culture, while an additional 60% agree this misalignment directly hurts their company’s financial performance. Whether it’s due to different measurement metrics or a lack of communication, these disjointed teams are ultimately providing customers with differing messages, which results in confusion, lost deals and a bad reputation. In fact, 67% of B2B buyers say inconsistent messaging is one of their top reasons for disliking a vendor. Download Now Throughout this special report, we’ll examine the current state of marketing and sales misalignment with a focus on the actionable steps leaders can take to unify these two departments. Specifically, this report will uncover: An in-depth examination of the root causes of misalignment to understand and address the source of the disconnect; How to create shared buyer personas and establish mutual goals and KPIs; The tools, technologies and strategies needed to streamline lead qualification and increase hand-off efficiency; How to foster an environment of open collaboration and communication that creates a culture of accountability; and How to refine content processes to ensure consistent messaging across all marketing materials and subsequent sales conversations.
