Report by Momentum ITSMA and Demandbase The Art of Sales and Marketing Alignment Download Now In partnership with Momentum ITSMA, we are proud to launch a new report, drawing on new interviews with senior sales and marketing leaders. This report explores three core initiatives to enhance collaboration across go-to-market teams. How to: Strengthen organizational alignment Streamline process integration Build a collaborative culture We know sales and marketing alignment can’t be perfect, but let us help you get one step closer to reducing friction and enhancing GTM cross-collaboration. Download Now While sales and marketing alignment has improved, B2B companies still struggle to achieve full collaboration in today’s go-to-market environment. And, the need for unified teams has intensified due to: Digital, social, and business transformation reshaping markets, partners, and competition Cautious buyers demanding personalized, multichannel experiences with credible assurance of value Remote and hybrid work complicating operations AI transforming buyer-provider interactions Download this report and dive into Momentum ITSMA’s nine statements towards true GTM alignment.
