In partnership with Momentum ITSMA, we are proud to launch a new report, drawing on new interviews with senior sales and marketing leaders. This report explores three core initiatives to enhance collaboration across go-to-market teams. How to:
- Strengthen organizational alignment
- Streamline process integration
- Build a collaborative culture
We know sales and marketing alignment can’t be perfect, but let us help you get one step closer to reducing friction and enhancing GTM cross-collaboration.
While sales and marketing alignment has improved, B2B companies still struggle to achieve full collaboration in today’s go-to-market environment. And, the need for unified teams has intensified due to:
- Digital, social, and business transformation reshaping markets, partners, and competition
- Cautious buyers demanding personalized, multichannel experiences with credible assurance of value
- Remote and hybrid work complicating operations
- AI transforming buyer-provider interactions
Download this report and dive into Momentum ITSMA’s nine statements towards true GTM alignment.
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