ABM UNLEASHED
VIRTUAL EXPERIENCE

Tuesday, November 19 - Thursday, November 21

Register Now

Ready for a deep dive content experience into all things ABM?

ABM Unleashed Virtual Experience is strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. By the end of the week, attendees will have the actionable insights to really unleash their ABM ambitions and turn them into action. Save your seat today!

Content Overview

ABM Ecosystem - Tuesday, November 19, 9:00am PT

45min
The Martech Landscape Just Blew Up, Now What?
After the Chief MarTech Landscape ballooned past 7000, finding the right tools to solve your business challenges became THE challenge.

John Dering, Sr. Director ABM Technology & Strategy
45min
ABM LA: A Five-Letter Acronym You Should Care About and Why
Hear how smart marketers leverage the ABM Leadership Alliance to better understand and build ABM from the ground up.

Christine Farrier, Director Channel and Partner Marketing
Bonus Content
30min
Sticker Shock and Buyer’s Remorse: How to Show ABM ROI to the C-Suite with Integrations that Drive Revenue
Join this session so that you can leverage what you have and assess what you need in order to deliver better integrated, ROI-driven ABM campaigns to your target accounts.

John Dering, Sr. Director ABM Technology & Strategy

ABM Alignment and Measurement - Wednesday, November 20, 9:00am PT

60min
Nobody Wins When the Family Feuds
Join us as we improv (yes, improv!) some common inflection points between sales and marketing and learn how to turn these hurdles into opportunities for success.

Nani Shaffer, Sr. Director Marketing Ops & Demand Gen
Jay Tuel, VP Sales Development
45min
Attribution or Confusion? How to Avoid Splitting Hairs AND Boiling the Ocean
During this session you will learn how to measure the ABM data points that matter the most.

Nani Shaffer, Sr. Director Marketing Ops & Demand Gen
Bonus Content
30min
Measurement Tips and Tricks to Really Nail Your 2020 ABM Strategy
Recognize and account for the complexity of B2B buying cycles, listen in and learn how to show positive ROI by leveraging ABM insights and analytics.

Bonnie Thomas, Sr. ABM Strategist

ABM Optimization and Scale - Thursday, November 21, 9:00am PT

60min
Crawl, Walk, Run, Dive! ABM Beyond Adoption
Advanced ABM strategies for optimizing and operationalizing ABM at scale.

Tenessa Lochner, Sr. Manager ABM Education & Training
Bonnie Thomas, Sr. ABM Strategist
45min
The Data Kerfuffle: Making Connections that Matter, When they Matter
Ease attribution confusion, join this session to learn how to move your target accounts through and out the funnel.

Erin Bush, Sr. Director Revenue Ops at LeanData
Nani Shaffer, Sr. Director Marketing Ops and Demand Gen
Bonus Content
30min
5 Common ABM Mistakes and How to Avoid Recover from Them
Listen in as we take stock of the common mistakes marketers make when rolling out an ABM strategy and hear how to recover from them.

Jessica Fewless, VP Customer Experience

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