Optimize your ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement or other events that support a specific campaign—all with the Dynamic Audiences in the Demandbase ABM Platform.
Advertise to the most relevant accounts at the right moments with the right messages—without having to manually update target account lists. As target accounts display changing intent, accounts automatically move in and out of your segment.
Create unique campaigns for each stage of the funnel with different dynamic audiences. Target specific accounts based on their intent, activity, or sales stage.
Your account lists are updated automatically based on the rules you specify, saving you precious time—while also ensuring your lists are up-to-the-day current for maximum impact.
Create new campaigns based on the latest trending intent your dynamic audiences are showing. Set up pinpointed campaigns based on different segments and behaviors, like accounts that are trending on specific keywords or looking at a specific competitor.
Execute your ABM from a centralized location that brings everything together in a single dashboard.
Discover and reach your target audiences—without waste—and drive real business outcomes.
Identify visitors and engage them with a personalized web experience to move them more quickly through the buyer’s journey.