Demandbase Ads overview

Demandbase Ads is an account-based advertising platform built for the B2B buying lifecycle, designed to reach and influence buying committees rather than individual buyers.

The left-side menu provides access to campaign creation, all campaigns, the creative library, and change history.

The Campaigns dashboard has multiple tabs. The Performance tab displays ad metrics including cost, impressions served, lift percentage, and new page visits for targeted accounts. The Influence tab shows the potential effects selected campaigns may have had on pipeline and revenue for reached accounts. The Trends tab includes an advertising trends graph for monitoring in-flight campaigns, showing Impressions, Spend, Clicks, and CTR for a selected date range. The Publishers and Creatives tabs allow analysis of publisher ad impressions and account engagement with creative assets. The Campaigns and Domains tabs at the bottom show campaigns and domains mapped to included accounts.

Clicking into an individual campaign opens a focused metrics view with both account-level and person-level data.

The Creative Library is where users upload, view, and organize creative assets and manage Ad Groups. Ad Groups are collections of connected creatives that support managing multiple files under a common creative theme, running A/B tests on creatives, and filtering by format type across display, native, and video creatives.

The Inventory Planner is a forecasting tool used before building a campaign. It lets users project upcoming campaigns by aligning planned impressions with actual availability, allocate budgets across campaigns to maximize reach, and avoid setting up campaigns that may underdeliver due to insufficient impressions.

The Ad Plan Summary displays all ad plans with associated campaigns and budgets, providing visibility into advertising spend and enabling strategic budget allocation as an alternative to manual spreadsheet tracking.

The Change History page logs changes to campaigns and display creatives in chronological order, allowing teams to track how campaigns evolved and who made specific changes.