ABM is a Team Sport:
How ABM Impacts Your Role

How does your role fit into an ABM strategy?

Account-Based Marketing (ABM) is no longer a nice to have. It’s become critical to B2B marketer’s ability to align with Sales, grow revenue and deliver seamless customer experiences. But ABM means more than just agreeing to focus on accounts—it requires collaboration and coordination from everyone on your marketing team. But how do you go about fostering that collaboration? And how do you ensure everyone on your team has everything they need to be successful with ABM?

In this eBook, we’ll walk you through how individual roles fit into an ABM strategy and what actionable steps your team can take to knock your ABM initiatives out of the park.

The eBook will shine a light on the following roles:

  • Marketing Leadership
  • Demand Generation
  • Field Marketing
  • Partner Marketing
  • Content Marketing
  • Social Media
  • Customer Marketing
  • Marketing Operations
  • Web Marketing
  • Sales Enablement

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