Celebrating Excellence in ABM: Meet the Winners of the 2025 ABM Vanguard Awards

At Demandbase, we’re passionate about recognizing the bold strategies, precise execution, and inspired collaboration that define the best in Account-Based Marketing (ABM). The ABM Vanguard Awards were created to spotlight trailblazing customers pushing the boundaries of what’s possible in ABM, and this year’s winners are nothing short of exceptional.

Today, we’re thrilled to announce the 2025 winners across six categories. These organizations have demonstrated innovation, agility, and a collaborative spirit, achieving remarkable results along the way.

ABM Trailblazer Award

Winner: Modern Health

Modern Health impressed us with their multi-year ABM transformation, culminating in a revolutionary 2025 launch that used Demandbase’s suite to masterfully engage 1:1 and 1:few accounts. Their iterative data-driven approach and omnichannel personalization empowered both marketing and sales teams to deliver buyer-centric strategies at scale.

Revenue Revolution Award

Winner: GoCardless

GoCardless demonstrated the power of a carefully curated ABM program aimed at creating impactful engagement and heightened awareness for their new product segment, Open Banking. Their ability to craft tailored, multichannel campaigns for diverse account segments has redefined how ABM can drive significant strategic results.

Data Dynamo Award

Winner: Palo Alto

Palo Alto elevated precision targeting through custom Buying Groups and a detailed GTM Journey Map, leveraging data to power personalized engagement. Their innovative integrations tripled industry benchmarks for ad lift rates while ensuring seamless, tailored experiences across every stage of the funnel.

Customer Experience Champion Award

Winner: Stanley Black & Decker

For a multinational organization with complex B2B needs, Stanley Black & Decker delivered personalization at an unprecedented scale. By crafting vertical-specific customer journeys across regions and integrating Demandbase’s insights, they achieved heightened engagement and demonstrated the power of ABM to create meaningful connections.

Rising Star Award

Winner: DISCO

DISCO’s commitment to scaling their nascent ABM strategy stood out. By pivoting to an agile approach and using Demandbase to measure account intent, they quickly broke down silos, fostered sales and marketing alignment, and demonstrated the tangible benefits of their evolving strategy to the entire organization.

One-Team Wonder Award

Winner: Achievers

Achievers set a new standard for collaboration, aligning their marketing, sales, and RevOps teams around a unified goal of identifying and winning in-market accounts. Their quarterly enablement sessions ensured buy-in from all teams, transforming high intent signals into actionable insights, faster deals, and deeper organizational trust.

What’s Next in ABM?

The winners of the ABM Vanguard Awards have shown us that with the right mix of data, collaboration, and innovative thinking, the future of ABM holds unlimited potential. Their achievements inspire us all to think bigger, aim higher, and work together to redefine what’s possible.

To every team who participated in the 2025 ABM Vanguard Awards, thank you for sharing your stories and successes. You’re setting the bar for excellence in ABM, and we can’t wait to see what you’ll accomplish next.

Congratulations again to our winners! Stay tuned for more insights from their journeys, coming soon to the Demandbase blog. Together, we’re shaping the future of ABM.

Want to learn more about what makes a great ABM strategy? Explore the Demandbase platform or join us at Demandbase NYC GO this October, where this year’s winners will be honored live.