Bring together ABM audience creation and management, activation and measurement—all in one intuitive platform anyone in your organization can use and understand.
Create a target account list in three ways: from your own CRM data, by uploading a pre-existing account list or by creating a new set of target accounts based on sophisticated intent data.
Define, then refine. Once you’ve created audiences, you can use them in programs across the buyer’s journey–targeting, engagement and conversion.
Get insight into top-performing content and site activity for different audience segments, such as industry, size or program. Go deeper, drilling down into each audience to see how well it is performing at each stage of the funnel. See what programs you’re running for that audience—and how they’re performing.
Are the right accounts coming to your site? Are they engaging with content? Target key decision-makers with advertising designed for ABM. Engage them with a personalized experience when they arrive on your site. Deliver the insights Sales needs to close business faster.
Using your ABM dashboard, you can easily show anyone in your organization the real-time impact of your ABM initiatives across the funnel. From an overview at the 30,000-foot level to detailed analysis of individual audiences and accounts, insight is just a click away.
Execute your ABM from a centralized location that brings everything together in a single dashboard.
Discover and reach your target audiences—without waste—and drive real business outcomes.
Identify visitors and engage them with a personalized web experience to move them more quickly through the buyer’s journey.
Give your sales team insights and personalized talking points for each individual decision-maker in every account.