ABM Platform

One end-to-end platform. One source of truth.

Execute true ABM across your entire funnel from one centralized platform.

Get the critical foundation you need to execute Account-Based Marketing effectively and easily. The Demandbase ABM Platform is the only comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel.

Centralize command
and control

Bring together ABM audience creation and management, activation and measurement—all in one intuitive platform anyone in your organization can use and understand.

Define your target list

Create a target account list in three ways: from your own CRM data, by uploading a pre-existing account list or by creating a new set of target accounts based on sophisticated intent data.

Segment audiences
for your campaigns

Define, then refine. Once you’ve created audiences, you can use them in programs across the buyer’s journey–targeting, engagement and conversion.

Analyze your audiences

Get insight into top-performing content and site activity for different audience segments, such as industry, size or program. Go deeper, drilling down into each audience to see how well it is performing at each stage of the funnel. See what programs you’re running for that audience—and how they’re performing.

Discover opportunities in the customer journey

Are the right accounts coming to your site? Are they engaging with content? Target key decision-makers with advertising designed for ABM. Engage them with a personalized experience when they arrive on your site. Deliver the insights Sales needs to close business faster.

Measure the success of your ABM programs

Using your ABM dashboard, you can easily show anyone in your organization the real-time impact of your ABM initiatives across the funnel. From an overview at the 30,000-foot level to detailed analysis of individual audiences and accounts, insight is just a click away.

Jason Miyasato
Director of Global Campaigns
Anaplan
Before using Demandbase, I felt like we were flying blind. Demandbase has given us insight we didn’t have before, so now we know what level of traction and engagement we’re getting within our key accounts.

Demandbase ABM

Dive in Deeper

Learn how to build a measurement program tailored to your Account-Based Marketing strategy. Learn more
We’ve pulled together a collection of Account-Based Marketing best practices to give you the insights you need to run your own ABM program. Learn More

Ready to get in on the benefits
of end-to-end ABM?

schedule demo