Bring together ABM audience creation and management, activation and measurement—all in one intuitive platform anyone in your organization can use and understand.
Build account audiences in four ways: from your own CRM data, by uploading a pre-existing account list, by segmenting based on firmographics, or using our AI-powered Account Selection to discover and create a new set of target accounts based on intent data.
Get a complete picture of your overall marketing performance for each audience across every stage of the funnel. Diagnose the health of any audience by comparing it to another. You can easily generate a lookalike audience or build a control group of your own to compare audiences in different verticals or regions, or audiences that have been exposed to particular program types.
Identify the interests of accounts and decision makers at the beginning of their research phase, and take action across the entire funnel. Discover accounts interested in your products and services, create hyper-targeted ads, improve sales intelligence and personalize website content at scale.
Define, then refine. Once you've created audiences, you can use them in programs across the buyer's journey. Classify accounts into segments that have not progressed to the next stage in the buying cycle-and put in place new actions and programs to move them forward.
Are the right accounts coming to your site? Are they engaging with content? Target key decision-makers with advertising designed for ABM. Engage them with a personalized experience when they arrive on your site. Deliver the insights Sales needs to close business faster.
Execute your ABM from a centralized location that brings everything together in a single dashboard.
Discover and reach your target audiences—without waste—and drive real business outcomes.
Identify visitors and engage them with a personalized web experience to move them more quickly through the buyer’s journey.
Give your sales team insights and personalized talking points for each individual decision-maker in every account.