ABM Platform


Execute and grow your ABM efforts with the leading ABM platform.

Get the critical foundation you need to execute Account-Based Marketing effectively and easily. The Demandbase ABM Platform is the only comprehensive, end-to-end ABM platform that lets you easily discover and manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel.

Centralize command
and control

Bring together ABM audience creation and management, activation and measurement—all in one intuitive platform anyone in your organization can use and understand.

Define your target audiences

Build account audiences in four ways: from your own CRM data, by uploading a pre-existing account list, by segmenting based on firmographics, or using our AI-powered Account Selection to discover and create a new set of target accounts based on intent data.

Measure success with ABM Analytics

Get a complete picture of your overall marketing performance for each audience across every stage of the funnel. Diagnose the health of any audience by comparing it to another. You can easily generate a lookalike audience or build a control group of your own to compare audiences in different verticals or regions, or audiences that have been exposed to particular program types.

Leverage Real-Time Intent

Identify the interests of accounts and decision makers at the beginning of their research phase, and take action across the entire funnel. Discover accounts interested in your products and services, create hyper-targeted ads, improve sales intelligence and personalize website content at scale.

Segment audiences for your campaigns

Define, then refine. Once you've created audiences, you can use them in programs across the buyer's journey. Classify accounts into segments that have not progressed to the next stage in the buying cycle-and put in place new actions and programs to move them forward.

Discover opportunities in the customer journey

Are the right accounts coming to your site? Are they engaging with content? Target key decision-makers with advertising designed for ABM. Engage them with a personalized experience when they arrive on your site. Deliver the insights Sales needs to close business faster.

Jason Miyasato
Director of Global Campaigns
Before using Demandbase, I felt like we were flying blind. Demandbase has given us insight we didn’t have before, so now we know what level of traction and engagement we’re getting within our key accounts.

Demandbase ABM

Dive in Deeper

Struggling to wrap your head around ABM measurement? It helps to think about it in these 4 dimensions. Learn More
Learn how to get a complete picture of your overall marketing performance - across the entire sales and marketing funnel. See it in action
Learn why ABM gained traction so quickly, the ins and outs of the Forrester New Wave process, and why Demandbase ‘leads the pack’ in ABM, according to Forrester. Learn More

Ready to get in on the benefits