Building the future of B2B marketing with AI, automation & alignment
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools—they’re struggling because they can’t connect the dots between data, insights, and impact.
Watch this session in partnership with DemandGen Report, where we will reveal findings from the 2025 State of B2B Marketing report. Drawing from the perspectives of over 500 senior B2B decision makers, you will learn:
- Why disconnected data is the silent killer of B2B momentum (and how to fix it).
- The measurement gaps that keep marketers from proving impact across hybrid GTM strategies.
- How to use AI and automation to orchestrate workflows that drive real revenue, not just efficiency.
- Where alignment between marketing, sales, and ops creates the biggest lift.
Whether you’re a marketing leader seeking stronger alignment, a practitioner craving smarter workflows, or a revenue team looking to drive measurable growth, this session will give you a clear roadmap for what’s next.
Related content
Unveiling the B2B AI GTM report: Benchmarks for a new era
March 24, 2026
Discover B2B AI GTM benchmarks for pipeline, buying groups, win rates, and more. Join our webinar to get data-backed insights and an actionable checklist.
Boardroom-ready AI for financial services marketing
March 31, 2026
How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
Let’s connect at Forrester B2B Summit
April 26-29, 2026 — Phoenix, AZ
Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.
We have updated our Privacy Notice. Please click here for details.