Unveiling the B2B AI GTM report: Benchmarks for a new era

The B2B buying and selling motion has entered a new era. AI is transforming how B2B buying and selling happen, turning buying into a data-driven process while empowering sellers with more targeted lead scoring, pricing, and content generation.

Helping GTM leaders adapt to these transformations is why we created Labs by Demandbase, our applied research arm that turns real platform data into validated benchmarks and practical playbooks for B2B marketers and sellers.

In this session, Jay Tuel and Tom Keefe break down the key findings from the latest report and gives you a one-page operational checklist to apply next quarter.

What you will learn

• Benchmark your funnel: Quick, comparable benchmarks you can act on: MQA, conversion, win-rate and velocity metrics so you can see how your funnel stacks up and where to prioritize improvements.
• Build a Buying Group playbook that scales: See why aligning around buying groups drives 2–3× better win rates and much higher CLTV. This isn’t theory: it’s what high-performing teams do.
• Turn advertising, AI & integrations into measurable pipeline: Actionable guidance on programmatic advertising, sales activity benchmarks and the integrations that multiply conversion into pipeline. Learn the advertising and systems levers that materially improve MQA to opportunity outcomes.