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Home | Resources | CBIZ: Accelerating marketing-influenced revenue with advanced ABM

CBIZ: Accelerating marketing-influenced revenue with advanced ABM

In today’s competitive B2B landscape, traditional marketing tactics often fall short in connecting with the right buyers. Discover how CBIZ tackled the challenges of traditional advertising by adopting an advanced account-based strategy, leading to record-breaking marketing-influenced revenue.

Watch the recording to gain insights into precision targeting techniques and strategies for aligning marketing with sales and revenue teams.

This session is for mid to late-stage ABM marketing and sales enterprise teams.
Learn how CBIZ increased opportunities created after implementing full-funnel buying groups.
Explore their future plans for greater connectivity to connect sales tools within Demandbase intent data.

Watch the recording.

Speakers

Natalie Jackson

Director of Demand Generation, CBIZ

Chris Moody

Chief Evangelist, Marketing, Demandbase

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March 31, 2026

How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Zen & the art of digital marketing

February 26, 2026 — Virtual

Join us for a virtual workshop for modern digital marketers looking to step back, reset, and learn how to build smarter, more efficient strategies for the year ahead.