Platform
Our pipeline AI platform empowers your go-to-market teams to accelerate growth at scale.

Explore

Agentbase

AI agents that work together, powered by the same data—delivering better pipeline, faster

Explore
- Marketing Best-in-class Account Identification, Web Personalization, Orchestration, & Analytics
- Advertising Intent-based, hyper targeted B2B ads from our industry-leading native DSP
- Sales Powerful sales tools and orchestration using trustworthy account, contact, and buying group identification
- Data Our powerful data & AI insights, seamlessly in your systems
- Product Tours
- Integrations
Solutions
By Role

Marketing

Sales

Customer Success

Revenue Operations
By Industry / Segment

Business Services

Financial Services

Manufacturing

Technology

Enterprise
By Use Case

Build a B2B GTM Foundation

Find and Prioritize Accounts

Advertise to Target Accounts

Close Opportunities Efficiently

Expand & Retain Customers

Measure Engagement
Pricing
Resources
Customers
Company

Home | Resources | ABM & intent data in action

Beyond the buzzwords: Making ABM and intent data actually work for your sales team

Are you struggling to get your sales team on board with ABM and using intent data? Wolters Kluwer was too, but they found a solution and want to share their secrets with you.

Watch the recording as Wolters Kluwer will reveal how they moved past the buzzwords and implemented a practical, product-specific system that transformed global sales engagement into revenue.

Here is what you will learn:

Steps to build a data-driven culture, create a feedback loop with sales, and use intent data to drive real revenue, not just reports.
How to create a successful sales tool adoption strategy by identifying a dedicated champion and focusing on small, achievable wins.
Key lessons they learned to pivot to their successful strategy today.

Andrei Greska

Marketing Data Analyst, Wolters Kluwer

Jay Tuel

Chief Evangelist, Sales, Demandbase

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

SAP Concur on prioritizing account actions to drive demand

February 10, 2026

See how SAP Concur uses personalization and account insights to prioritize the right actions, align teams, and drive more demand in 2026.

Quality vs quantity: Building B2B pipeline that converts

February 11, 2026

Learn how B2B teams move beyond lead volume to build high-quality pipeline that converts, using account scoring and in-market buying signals.

Campfire cocktails

February 12, 2026 — Virtual

Learn how to make two campfire cocktails while we toast to the future of orchestration and discover what marketing looks like when the engine does the heavy lifting.

Book a meeting Watch a demo

We have updated our Privacy Notice. Please click here for details.