Brian Gladstein on cybersecurity marketing transformation at Tufin

Shownotes

In this episode, Kelly Hopping sits down with Brian Gladstein, CMO of Tufin, to explore how marketing, data, and customer alignment can drive transformation in a rapidly shifting security landscape. Brian shares his journey from engineer to marketing leader, the lessons he’s learned guiding organizations through disruption, and the pivotal role of trust, transparency, and customer voice in reshaping a brand.

From leveraging data-driven funnels to building customer advisory boards and partnering with analysts like Gartner, Brian explains the strategies that helped Tufin pivot from firewall management to broader network security posture management, tripling cloud revenue and reigniting growth.

Tune in to hear how to lead with clarity during times of chaos, align sales and marketing around shared truth, and turn change into opportunity.

About the Guest

As Tufin’s CMO, Brian Gladstein is responsible for spearheading the company’s marketing initiatives including demand generation, product marketing, communications, and brand development. He brings 20 years of experience in cybersecurity and B2B software to Tufin, as a data-driven marketing practitioner with deep technical knowledge of the industry. 

He’s previously held marketing leadership roles at companies that include A-LIGN, Cmd Security, Carbon Black, and RSA Security. Brian is a startup advisor and two-time entrepreneur, holding a BS in Computer Science from the Massachusetts Institute of Technology and an MBA from the Stanford Graduate School of Business.