Playbooks

Learn how to assign Engagement Minutes to Demandbase Intent signals for accurate, actionable intent scoring that drives better targeting and ABM results.

Learn how to assign Engagement Minutes to G2 intent signals for smarter scoring, stronger buyer insights, and better alignment between Marketing and Sales.

Learn how to build and optimize JourneyIQ campaigns that align with every stage of the buyer journey, drive engagement, and accelerate B2B pipeline growth.

Learn how to create an effective Marketing Qualified Account (MQA) dispositioning process with our step-by-step playbook. Optimize feedback, align teams, and grow revenue.

Master account-based selling with tailored 1:1, 1:Few, and 1:Many strategies. Learn to personalize outreach, align with tiers, and drive real results.

Step-by-step playbook for setting up engagement minutes for web visits in Demandbase. Learn to track known & anonymous web visits, scoring methodologies, and best practices.