Playbooks
Step-by-step guides to get more from Demandbase
Learn how to track intent, prioritize accounts, and automate actions that drive results.
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Journey Stage
Team
Expertise Level
Strategy for working accounts
Master account-based selling with tailored 1:1, 1:Few, and 1:Many strategies. Learn to personalize outreach, align with tiers, and drive real results.
Engagement points for web visits
Step-by-step playbook for setting up engagement points for web visits in Demandbase. Learn to track known & anonymous web visits, scoring methodologies, and best practices.
Complete playbook for setting up and optimizing Engagement Points in Demandbase marketing programs. Learn scoring methodologies, channel-specific assignments, and best practices for webinars, content, events, and forms.
Intro to engagement points
Master Engagement Points with this comprehensive playbook. Learn activity scoring methodologies, account-level engagement tracking, and how to replace traditional lead scoring with time-based metrics.
Learn multi-channel targeting, audience building, and pipeline optimization strategies using Demandbase tools.
How to identify the most visited web pages
Learn how to track and analyze your prospects' most visited web pages with Demandbase. This step-by-step guide helps GTM teams leverage website behavior data for personalized engagement.
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