Learn from the Demandbase expert team
Book time with the Demandbase go-to-market experts and get practical, no-pressure guidance on your account-based strategy. They’ve run programs like yours, built the playbooks, and seen what works. Bring your questions, your target accounts, or your current challenges, and we’ll work through them together. Free, and no strings attached.
Learn from Tom Keefe | Director of GTM Experts
Tom has spent 10+ years in Marketing Operations, building and leading MOps teams at both startups and enterprise companies, and he was a Demandbase customer before joining the team. Few people bring that combination of operator experience and platform depth to a conversation. Come to Tom with your toughest questions about tech stack integration, GTM strategy, and how to get Demandbase to do more for your team.
Talk to Tom about:
- Integrating Demandbase across your marketing and sales tech stack
- Advanced product use cases and workflow optimization
- GTM strategy, reporting, and ROI
- Best practices for setup, enablement, and orchestration
Not ready to book yet? Start here. Already booked? These are worth a read before your call:
Learn from Mary Beth Ditterline | GTM Expert – Advertising
Mary Beth brings 10 years of advertising experience to her work, starting at Comscore before joining Demandbase’s Advertising Campaign Strategist team, where she spent four years helping enterprise and strategic accounts level up their display strategy. Now she helps customers and internal teams get the most out of Demandbase Advertising—from campaign architecture and journey setup to executive-level performance storytelling.
Talk to Mary Beth about:
- Demandbase Advertising strategy and advanced use cases
- Campaign design, journey orchestration, and full-funnel setup
- Measurement, reporting, and making the case to leadership
- Integrating advertising into your broader account-based motion
- Best practices for enablement, workflows, and ROI
Not ready to book yet? Start here. Already booked? These are worth a read before your call:
Learn from Stephanie McArthur | Sr. Principal GTM Expert – ABX
Stephanie has 15+ years of experience in integrated marketing across both mature and early-stage tech companies, and she’s been a Demandbase customer multiple times over. She helps organizations move beyond tactics and build account-based GTM into the foundation of how they go to market.
Talk to Stephanie about:
- Account-based GTM as a strategic framework
- ABM and ABX strategy and execution
- Sales and marketing alignment for account-centric growth
- Lead-lifecycle models and pipeline acceleration
- Data-driven campaign development and optimization
Not ready to book yet? Start here. Already booked? These are worth a read before your call:
Learn from Jennifer Hughes | Sr. Principal GTM Expert – Digital
Jennifer spent a decade practicing law before pivoting to marketing, moving through B2C before spending the last 10+ years in B2B. As a former Demandbase customer, she experienced ABM firsthand before eventually running digital marketing at Demandbase itself, where she became the company’s own ‘Customer Zero.’ She now helps customers build automated, scalable, and revenue-driving omnichannel programs.
Talk to Jennifer about:
- Building a journey-based digital strategy that scales
- Transforming multichannel efforts into true omnichannel execution
- Account segmentation and targeting for digital campaigns
- Proving digital marketing’s impact on pipeline and revenue
- Display advertising across the full buyer journey
Not ready to book yet? Start here. Already booked? These are worth a read before your call:
FAQ
How long is this call?
Most sessions run about 30 minutes. If the conversation needs more time, we can schedule a follow-up.
What happens on this call?
Think of it as a working session. You bring your questions, goals, or challenges, and we talk through them together. Teams typically use the time to dig into their ICP or target account strategy, work through a Demandbase playbook, troubleshoot pipeline or campaign challenges, or improve alignment across marketing, sales, and RevOps. You’ll leave with practical ideas you can put into action.
Do I need to be a Demandbase customer?
No. Many people meet with us while evaluating options or improving what they already have. These sessions are open to anyone exploring account-based strategy, pipeline growth, or Demandbase playbooks.
Will this turn into a product demo?
Only if you ask. The default is a conversation focused on your goals, your strategy, and the challenges you’re working through.
What does it cost?
Nothing. These sessions are completely free. We built this program because we believe that when GTM teams have the right guidance, good things follow. No strings attached.
Who should book?
Marketing, sales, RevOps, and data leaders who want to get more out of their account-based programs. Whether you’re just getting started or optimizing a mature motion, there’s an expert here who’s been where you are.
What should I come prepared with?
The more context you bring, the better the session will be. If you have your ICP defined, a target account list, and a sense of the tools in your stack, you’re set up for a great conversation. No prep required, but it helps.
What happens after I book?
Once you book, you’ll get a confirmation email with your calendar invite. Your expert may reach out beforehand to get context on what you want to cover. After the call, they’ll follow up with any relevant playbooks, resources, or next steps. There’s no obligation beyond the conversation itself.
Explore the playbooks behind the strategy
The same playbooks our experts use with customers are available to you. Learn how to build your ICP, prioritize accounts, and turn engagement into pipeline with step-by-step guidance you can apply right away.
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