Playbooks

Learn how to set up and customize Demandbase's predictive models - Qualification Score and Pipeline Predict - to prioritize accounts, align with your GTM strategy, and drive higher conversion rates.

Learn how to map the right content and allocate optimal budget across different buyer journey stages with this comprehensive Demandbase playbook for B2B marketers.

Learn step-by-step how to identify top competitive intent keywords using Demandbase's tools. Gain insights to uncover competitor signals and boost your GTM strategy.

Boost your sales strategies with our 'Navigating Prescriptive Sales Dashboards' playbook. Learn to prioritize accounts, track engagement trends, and tailor outreach for better results.

Learn how to execute effective multitouch acquisition campaigns with this step-by-step Demandbase playbook. Target high-intent accounts, drive engagement, and deliver quality leads across multiple channels.

Discover key account insights with the 'Understanding Your Buying Group' sales playbook. Learn to identify decision-makers, analyze engagement trends, and tailor messaging to accelerate sales.