Demandbase Playbooks
Step-by-step guides to help Marketing, RevOps, and Sales get more from Demandbase.
Learn how to track intent, prioritize accounts, and automate actions that drive results.
Learn how to execute effective multitouch acquisition campaigns with this step-by-step Demandbase playbook. Target high-intent accounts, drive engagement, and deliver quality leads across multiple channels.
Understanding Your Buying Groups
Discover key account insights with the 'Understanding Your Buying Group' sales playbook. Learn to identify decision-makers, analyze engagement trends, and tailor messaging to accelerate sales.
Learn how to build, launch, and optimize B2B awareness campaigns with this step-by-step playbook from Demandbase. Drive engagement, warm up buying committees, and measure impact.
Transform your B2B strategy with this comprehensive playbook on implementing account-based experiences (ABX). Learn how to align teams, optimize metrics, and drive sustainable revenue growth.
Learn step-by-step how to create custom engagement minute counts using DemandbaseOne Marketing. Discover how to track product interest, streamline sales efforts, and enhance GTM strategies with actionable insights.
Researching Accounts Using Signals
Enhance your account research strategies with the 'Researching Accounts Using Signals' playbook. Learn to leverage sales signals, uncover key insights, and prioritize high-value opportunities.