Playbooks
Step-by-step guides to get more from Demandbase
Learn how to track intent, prioritize accounts, and automate actions that drive results.
Browse all playbooks
Journey Stage
Team
Expertise Level
Learn how to create an effective Marketing Qualified Account (MQA) dispositioning process with our step-by-step playbook. Optimize feedback, align teams, and grow revenue.
Strategy for working accounts
Master account-based selling with tailored 1:1, 1:Few, and 1:Many strategies. Learn to personalize outreach, align with tiers, and drive real results.
Engagement points for web visits
Step-by-step playbook for setting up engagement points for web visits in Demandbase. Learn to track known & anonymous web visits, scoring methodologies, and best practices.
Complete playbook for setting up and optimizing Engagement Points in Demandbase marketing programs. Learn scoring methodologies, channel-specific assignments, and best practices for webinars, content, events, and forms.
Intro to engagement points
Master Engagement Points with this comprehensive playbook. Learn activity scoring methodologies, account-level engagement tracking, and how to replace traditional lead scoring with time-based metrics.
Learn multi-channel targeting, audience building, and pipeline optimization strategies using Demandbase tools.
Turn insight into action with help from Demandbase experts
Get personalized guidance based on your goals, tech stack, and market.
We have updated our Privacy Notice. Please click here for details.