The Demandbase One Vision, One Platform: The Launch Event is where account-obsessed sales and marketing teams will come together and step into the future of B2B, with one vision and one unified platform for account-based sales and marketing.
Align around one vision, for one win at a time.
Connect and measure everything that matters when it matters.
Leverage a comprehensive view of the buyer’s journey.
Unify motions for coordinated campaigns.
Maximize one comprehensive path to B2B revenue.
9:00AM PT | Ground Control to B2B: Introducing the New Demandbase Platform
Gabe Rogol, CEO, Demandbase
Peter Isaacson, CMO, Demandbase
Jon Miller, CPO, Demandbase
9:30AM PT | Check Ignition: A Customer Perspective On Navigating the Buyer’s Journey
Sonja Gray, Demand Generation Marketing Manager, Verizon Business
Emily Ketchum, Director, Global Marketing Operations, Fuze
Russell Banzon, Sr. Director, Marketing, Gong
Megan Anderson, VP of Customer Success, Demandbase
10:00AM PT | Data Engines On: Get a Predictive View of Your Target Accounts
DeAnn Poe, VP of Marketing, ZoomInfo
Seth Myers, VP of Product, Demandbase
Ruth Juni, Director of Product Marketing, Demandbase
10:30AM PT | Syncing Sales & Marketing Motions for a Stellar Go-to-Market
Allison Metcalfe, CRO, Demandbase
Brian Finnerty, VP of Growth, Demandbase
Jay Tuel, VP of Sales Development, Demandbase
11:00AM PT | Keynote, The Loyalty Loop: How Small Things Add Up to Big Business
Presented by Andrew Davis, best-selling author and one of the most influential marketers in the world.
Gabe Rogol, Chief Executive Officer, Demandbase
Peter Isaacson, Chief Marketing Officer, Demandbase
Jon Miller, Chief Product Officer, Demandbase
Does your buyer’s journey feel 100,000 miles away? It’s time to get your Sales and Marketing teams unified around one vision, one platform, and one true path to revenue—the new Demandbase Platform.
During this keynote, Demandbase leaders will provide an overview of how the B2B space is changing, and highlight innovations in our new platform that are designed to get your teams future-ready.
David Bowie said it best, “It’s time to leave the capsule if you dare!” Don’t miss this event as we launch you into the future of B2B.
Sonja Gray, Demand Generation Marketing Manager, Verizon Business
Emily Ketchum, Director, Global Marketing Operations, Fuze
Russell Banzon, Sr. Director, Marketing, Gong
Megan Anderson, VP of Customer Success, Demandbase
Does your spaceship know which way to go? Join this session as we explore one comprehensive view of the buyer’s journey—from intent and engagement to conversion and expansion.
During this customer Q&A, Megan Anderson (VP of Customer Success, Demandbase) will lead a discussion with rockstar clients Fuze, Gong, and Verizon Business about how they navigate the buyer’s journey using account-based signals.
DeAnn Poe, VP of Marketing, ZoomInfo
Seth Myers, VP of Product, Demandbase
Ruth Juni, Director of Product Marketing, Demandbase
The stars look very different today. With the new Demandbase Platform, it’s possible to align all your data sources to predict which accounts will become new customers.
Seth Myers (VP of Product, Demandbase) will lead a discussion with our data partner, ZoomInfo, on how your first and third party data should be aligned to deliver a 360-degree predictive view of your target accounts—across the MarTech, SalesTech, and AdTech galaxies.
Allison Metcalfe, Chief Revenue Officer, Demandbase
Brian Finnerty, VP of Growth, Demandbase
Jay Tuel, VP of Sales Development, Demandbase
You’ve really made the grade! With the new Demandbase platform, revenue teams can now align around one unified motion, seamlessly sharing data, insights, and coordinating every activity–from campaign performance to value-based selling and revenue generation.
Join our Sales and Marketing leaders as they discuss what it means to unify teams around one vision to find, prioritize, and convert accounts into pipeline for an out-of-this-world go-to-market strategy.
Presented by Andrew Davis, best-selling author and one of the most influential marketers in the world.
Join us on launch day and hear Andrew Davis’ keynote presentation on the Loyalty Loop.
We spend a lot of time telling our clients how different we are. But conduct an online search for the products we sell and the services we provide, and you’ll quickly find that you and your competitors all sound the same.
It’s time we stop telling people we’re different. Start showing them you’re different.
It turns out one of the most effective ways to grow our business isn’t filling a funnel with low-quality leads. Instead, treat your prospects (and current clients) like your most valuable asset. It’s time to exploit your loyalty loop. The loyalty loop leverages your existing clients to drive a steady stream of highly valuable, high-margin, new business.
In this exhilarating, hour-long session, best-selling author and marketing guru Andrew Davis will help you harness the power of the new B2B buying experience. You’ll learn how to build anticipation so your prospects can’t wait to get on the phone. You’ll discover how to maximize the honeymoon period to get better testimonials. And, you’ll walk away with one super-secret question that will transform your experience.
Whether you’re interested in increasing demand or increasing awareness for the products and services you sell, the Loyalty Loop is designed to build a powerful engine that never sleeps. You’ll leave inspired to re-think the way you win over new clients and transform the way you service the ones you already own.
Are you ready to embrace the Loyalty Loop?
Brian Finnerty, VP of Growth Marketing, Demandbase
Mimi Rosenheim, Sr. Director, Digital Marketing, Demandbase
We practice ABM to cut down on noise, increase relevance, and get our customers and prospects to deepen their connection to us. Well, it just got noisier!
How do you provide contextual and relevant experiences across channels to engage accounts (and we’re going to go way beyond web personalization!). How do you bring the entire buying committee along for the ride when everyone has a different set of needs? How do you use ABM to engage the contacts in your database? Join this session to learn how to leverage integrated ABM campaigns for better engagement to and through the funnel.
Adrian Chang, Senior Director of Customer Engagement, Informatica
Join this session hosted by Informatica’s Senior Director of Customer Engagement, Adrian Chang, to dive into how Informatica reimagined and scaled personalization. Hear how his team leverages intent to enhance the customer experience through a deeply threaded approach to drive relevant engagement.
Mark Bornstein, VP of Content Marketing & Chief Webinerd, ON24
When building an effective ABM strategy, targeting the right buyer is only half the battle. The key to turning top targets into happy customers is engagement. Attend “Keys to Account-Based Engagement” and learn how to create engaging digital experiences to drive your ABM programs.
In this session, you will learn how to create hyper-targeted webinar experiences, build personalized targeted landing pages, activate target accounts with content experiences, and use engagement data to accelerate the buyer’s journey. Successful ABM programs don’t just target the right companies, they deliver the experiences needed to engage and convert. This is your chance to learn how.
Randy Brasche, Vice President of Marketing, Folloze
Colleen Goldblatt, Senior Manager, Global Strategic Marketing, Qlik
B2B marketers are starting to plan for a post-COVID-19 recovery and growth. But without trusted physical channels such as events, field, and experiential marketing, organizations must refocus their digital efforts and reimagine the entire customer journey. Ultimately, this “new normal” is creating a sense of urgency to take existing Account-Based Marketing programs to the next level.
Join this highly educational session to learn how to bolster existing ABM programs with 1:1 personalized experiences that deliver value at every step of the customer journey, as well as leverage machine learning to create intelligent content that harnesses context, relevance, and authenticity.
Folloze and Demandbase customer Colleen Goldblatt, Senior Manager of Global Strategic Marketing at Qlik will share her growth secrets through innovative land-and-expand programs and quickly pivoting from in-person events and delivering highly personalized virtual experiences.
Lauren Barraco, Sr. Director of Product Marketing, Sendoso
Hermi Ruiz, ABM Manager, Snowflake
So what’s the secret sauce to attracting the right customers, booking meetings, and capturing revenue? According to Hermi Ruiz, ABM Manager at Snowflake: Engaging enterprise target accounts with personalized Direct Mail.
During this session, Hermi and Lauren Barraco, Sr. Director of Product at Sendoso, will walk you through Snowflake’s ABM journey and how to build a world-class ABM program by leveraging direct mail to achieve the business outcomes you want. Tune in and learn how to personalize the customer journey, turn insights into action, and create truly integrated campaigns that align with business objectives and keep your accounts engaged.
Fill out the form and see for yourself right now.
We'll follow up with you to set up your 1:1 personalized demo. In the meantime, watch our online demo.
Thanks for filling out the form.
