AI in ABM: What high-performing teams do differently

Most B2B teams are experimenting with AI. High-performing teams are operationalizing it — and the gap between them is growing. According to the ForgeX 2026 AI in ABM Benchmark Survey, teams with a defined AI roadmap see 3x greater pipeline and conversion impact. This infographic shows exactly what separates them, and maps the path forward.

Here’s what you’ll find inside:

• The performance gap: High-performing teams see 3x greater pipeline and conversion impact — and 88% expect that lead to grow.
• The maturity differentiator: Teams with a defined AI roadmap consistently outperform their peers, yet most don’t have one.
• What top teams do differently: The three capabilities that drive results — building a roadmap, operationalizing AI, and scaling repeatable workflows.
• Your path forward: A 13-module certification across five progressive arcs, built to move your team from experimentation to execution.

AI content is everywhere. Practical guidance for ABM teams is not. The AI in ABM Certification — built in partnership with ForgeX — gives you the research-backed frameworks and hands-on skills to turn these insights into measurable pipeline impact.