November 10, 2022
2 mins read
Purposeful Planning: Tech, Talent, or Programs? How to Structure Budgets and Teams for Long-Term Growth
2 mins left
How do top-performing revenue leaders structure their budgets and organize their teams for sustainable growth? Tough decisions need to be made to ensure you invest where it matters most for your organization’s goals.
Businesses need the right combination of talent, technology, and smart budgeting to succeed. Data-informed strategies help marketers determine which processes, technologies, or positions drive the most ROI.
How do top-performing revenue leaders structure budgets for growth?
What are some pitfalls marketers should avoid?
How is an information-driven marketing journey successfully designed?
“Ask: what are we trying to accomplish as a company? How does marketing, or your department, contribute to the growth of the business? Define what’s important, then create KPIs.” – Tracy Kraft, Vice President of Revenue Marketing, Demandbase
Want the winning formula for optimizing your budget and team for sustainable growth? Watch our 5-minute webinar with Frost & Sullivan Partner and VP, Roberta Gamble and Tracy Kraft, VP of Revenue Marketing, Demandbase, How to Structure Your Budgets and Team for Success here.
Not all superheroes wear capes. Still, extraordinary B2B revenue teams share one superpower: they know how to align, optimize and mobilize their people, processes, and systems to dominate in the face of adversity. This is part one of our four-part series hosted by Frost & Sullivan, Build an Invincible B2B Revenue Engine.
You can watch the full webinar here to learn how to get your revenue organization firing on all cylinders to increase your pipeline generation and skyrocket your win rates.
Moira van den Akker
Director, Enterprise Marketing , Demandbase
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