Demandbase

Frost & Sullivan: How to structure budgets and teams for long-term growth

How do top-performing revenue leaders structure their budgets and organize their teams for sustainable growth?

Tough decisions need to be made – get the winning formula for optimizing your budget and team to ensure you are investing where it matters most for your organization’s goals.

This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Tracy Kraft, VP of Revenue Marketing, Demandbase, to discuss how to plan for long-term growth.

Like this video? Check out the full 30-min webinar, Build an Invincible B2B Revenue Engine, which brings multiple thought leaders together to shed light on critical issues for B2B revenue leaders today.


Speakers

Roberta Gamble

Roberta Gamble

Partner and VP, Frost & Sullivan

Tracy Kraft

Tracy Kraft

VP of Revenue Marketing, Demandbase

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Join Demandbase to learn how to reach the full buying group, focus advertising on high-value accounts, and connect campaign performance to pipeline.

Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.

Learn how to build an always-on advertising strategy for ABM using intent data and account insights to engage in-market accounts and grow pipeline.