Demandbase

Frost & Sullivan: How to structure budgets and teams for long-term growth

How do top-performing revenue leaders structure their budgets and organize their teams for sustainable growth?

Tough decisions need to be made – get the winning formula for optimizing your budget and team to ensure you are investing where it matters most for your organization’s goals.

This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Tracy Kraft, VP of Revenue Marketing, Demandbase, to discuss how to plan for long-term growth.

Like this video? Check out the full 30-min webinar, Build an Invincible B2B Revenue Engine, which brings multiple thought leaders together to shed light on critical issues for B2B revenue leaders today.


Speakers

Roberta Gamble

Roberta Gamble

Partner and VP, Frost & Sullivan

Tracy Kraft

Tracy Kraft

VP of Revenue Marketing, Demandbase

Related content

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.

Funnel to fork

February 26 - March 25, 2026

Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.

Zen & the art of digital marketing

February 26, 2026 — Virtual

Join us for a virtual workshop for modern digital marketers looking to step back, reset, and learn how to build smarter, more efficient strategies for the year ahead.