Frost & Sullivan: Build an invincible B2B revenue engine

Learn how to get your revenue organization firing on all cylinders to increase your pipeline generation and skyrocket your win rates.

Not all superheroes wear capes, but extraordinary B2B revenue teams do share one common superpower: they know how to align, optimize and mobilize their people, processes, and systems to dominate in the face of adversity.

This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, brings multiple thought leaders together to shed light on critical issues for B2B revenue leaders today. The webinar covers:

• Purposeful Planning: Tech, Talent, or Programs? How to Structure Budgets and Teams for Long-Term Growth with Tracy Kraft, VP of Revenue Marketing, Demandbase
• Optimize Your Data and Systems to Power Your Revenue Team to Generate and Convert More Pipeline with Tom Keefe, Sr. Director of Marketing Operations, Demandbase
• The Buyer Journey from a CRO & CMO’s POV: Spot Opportunities Earlier, Engage More Intelligently, & Close Deals Faster with Jon Miller, CMO at Demandbase, and Allison Metcalfe, CRO at Demandbase
• A Revenue Hero’s Chronicle: How to Crush Your Goals with an Account-Based Strategy with Jodi Lebow, Director, Global Demand Center at Hexagon

Only have a few minutes? Cut to the 5-minute episode you care about most.

Episode 1: How to Structure Budgets & Teams for Long-Term Growth

Episode 2: Optimize Your Data & Systems to Generate & Convert More Pipeline

Episode 3: The Buyer Journey from a CRO & CMO’s POV

Episode 4: How Hexagon Crushes Goals with an Account-Based Strategy