Frost & Sullivan: The buyer journey from a CRO & CMO's POV
How do you get the CRO and CMO on the same page to spot opportunities earlier, engage at every step more intelligently, and close deals faster?
Today, more than 80% of the B2B buying journey is anonymous and online – and for marketers and sellers, gaining insight into who is in the buying group and what they care about in this complex and unknown journey is critical to winning deals.
This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, will dive into the buyer journey with Demandbase’s CRO & CMO to learn how marketing and sales can align to spot the juiciest opportunities earlier, engage at every step more intelligently, and close deals faster.
Like this video? Check out the full 30-min webinar, Build an Invincible B2B Revenue Engine, which brings multiple thought leaders together to shed light on critical issues for B2B revenue leaders today.
Speakers
Jon Miller
CMO, Demandbase
Roberta Gamble
Partner and VP, Frost & Sullivan
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