Performance Manager gives you visibility across your marketing efforts to see how you’re attracting, engaging and converting your audiences. It connects normally separate data from advertising campaigns, website activity, and CRM sales forecasts all under the lens of companies, to enable a clear view across your funnel. Performance Manager allows you to isolate awareness, engagement and conversion so you know exactly what is working, and where there are weak spots. You can also see how each of your audiences connects to actual revenue opportunities, allowing you to measure overall program ROI.
Learn more about Measurement Solutions and the Demandbase B2B Marketing Cloud
Actionable ways to think big, start small, and move fast to incrementally improve web conversions of your highest value prospects.
Stars allow travelers to navigate the night, just as metrics allow a business to track the course towards its goals.