Performance Manager gives you visibility across your marketing efforts to see how you’re attracting, engaging and converting your audiences. It connects normally separate data from advertising campaigns, website activity, and CRM sales forecasts all under the lens of companies, to enable a clear view across your funnel. Performance Manager allows you to isolate awareness, engagement and conversion so you know exactly what is working, and where there are weak spots. You can also see how each of your audiences connects to actual revenue opportunities, allowing you to measure overall program ROI.
Learn more about Measurement Solutions and the Demandbase B2B Marketing Cloud