In this eBook, you’ll learn how to build a target account list, apply an account focus to your marketing programs and measure the results of your account-based marketing strategy.
This webinar covers the fundamentals of deploying an Account-Based Marketing framework. It reviews strategies for aligning sales and marketing around a common list of target accounts and provides insight on how you can build your target account list.
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Use target account marketing to start aligning sales and marketing strategies for greater effectiveness.
Organizations are quickly realizing the benefits and infinite possibilities that stem from adopting an ABM approach.