In this eBook, you’ll learn how to build a target account list, apply an account focus to your marketing programs and measure the results of your account-based marketing strategy.
This webinar covers the fundamentals of deploying an Account-Based Marketing framework. It reviews strategies for aligning sales and marketing around a common list of target accounts and provides insight on how you can build your target account list.
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While ABM looks different from company to company, there are some similar steps all B2B marketers take. Here are six of the most common ones.
Follow these simple six steps and start implementing a successful Account-Based Marketing Strategy in your organization.