Demandbase One

Demandbase One is the AI-powered account-based platform for modern B2B GTM teams. It unites sales, marketing, customer success, and ops with shared intelligence, precise targeting, and coordinated plays. Unlike disconnected tools, it adapts to your business, accelerates execution, and delivers the outcomes your GTM needs.

Unified data in one GTM hub

Demandbase One brings together every source of GTM insight—1st, 2nd, and 3rd-party data—enabling full-funnel targeting, engagement, and measurement. Your team gets a single pane of glass to:

• Discover pipeline-ready accounts and buying group members faster
• Align teams on unified, high-quality data
• Activate orchestrated plays across every GTM function
• Automate workflows with trustworthy AI

Build a future-proof GTM engine

No more one-size-fits-all GTM tools. Demandbase One gives you full flexibility to:

• Start simply and scale as your GTM needs grow
• Integrate with existing systems (CRM, MAP, CDP, BI tools) through an in-product ever-expanding Marketplace of ready integrations and an open API ecosystem
• Use our embedded CDP or enrich your own
• Use AI and Agents to streamline your GTM

Demandbase One meets you where you are and grows with you—no rip and replace required.

Sell smarter, not harder

• Sales teams waste time on accounts that aren’t buying. Demandbase flips the model:
• Use intent + engagement data to prioritize real opportunities
• Identify and engage active buying group members, not just job titles
• Trigger outreach based on real-time signals and pipeline gaps
• Let AI recommend contacts for your buying group and next best actions to accelerate opportunities through the pipeline.

Market with unmatched precision

Marketing teams can execute targeted campaigns across every touchpoint:

• Dynamic audience segmentation using intent, CRM, firmographics, and technographics
• Personalize ads, emails, and web content at scale
• Orchestrate cross-channel experiences, automatically
• Get performance analytics across the journey funnel tied to pipeline and revenue.

Cherry-pick the right accounts

Use AI to zero in on the accounts that matter most:

• Leverage predictive models and engagement scores to identify the most likely buyers
• Focus budget on accounts actively in-market
• Dynamically update account lists as engagement evolves
• Get AI-powered insights to save you time on what to do next

With Demandbase, there’s no guesswork—just insight-driven execution.

Expand with confidence

Your current customers hold your biggest growth opportunities:

• Surface upsell and cross-sell signals from customer behavior
• Monitor drops in engagement to flag churn risks early
• Use intent to see competitive intent before it’s too late
• Align Customer Success with marketing and sales around a unified customer view

Extend LTV, reduce churn, and turn renewals into revenue accelerators.

From signal to sale

Demandbase One powers the entire B2B revenue journey—from anonymous signal to closed-won. AI is embedded across the platform to:

• Eliminate silos
• Remove manual work
• Drive outcomes faster
• Deliver higher quality pipeline, faster

And because the AI is explainable and configurable, your team can trust the outputs and tune it to fit your GTM strategy.

Schedule your custom demo

See how we help B2B leaders go from effort to outcomes, fast.