What We Do And Why / Increase Conversions
It is common knowledge that shorter forms can help to increase conversions, but B2B lead management and lead scoring requirements result in much longer forms. Demandbase works by providing account-based information about your visitor so that you do not need to ask for it, and can have an immediate impact on conversions by solving one of the most persistent problems that B2B marketers face: the lead generation tradeoff.
It's common knowledge that shorter forms can increase conversions, but what about data quality?
Without the account-based information required to effectively manage leads, sales and marketing will struggle to agree to compromises about data quality and lead quantity. Account-based visitor identification can help.
Read more about an account-based marketing approach and its impact on conversions…
Demandbase increases conversions without sacrificing lead data, and it works within your existing lead forms regardless of the platform.
How does it work?
Did you know you could have both?
Avoiding the Lead Gen Tradeoff... How to shorten forms for increased conversions while still capturing the account data you need.
Applying a strategic or named account strategy to your online forms is now possible, even when the visitors are hitting your offer page for the first time.
You can control form behavior based on the account visiting your web site.
Read more about strategic accounts and your web form performance…
