What We Do And Why / Increase Conversions
It is common knowledge that shorter forms can help to increase conversions, but B2B lead management and lead scoring requirements result in much longer forms. Demandbase works by providing account-based information about your visitor so that you do not need to ask for it, and can have an immediate impact on conversions by solving one of the most persistent problems that B2B marketers face: the lead generation tradeoff.
Without the account-based information required to effectively manage leads, sales and marketing will struggle to agree to compromises about data quality and lead quantity. Account-based visitor identification can help.
Demandbase increases conversions without sacrificing lead data, and it works within your existing lead forms regardless of the platform.
How does it work?
“With the Demandbase Forms Key, we were able to streamline our trial registration and provisioning to get customers into the relevant accounts for their company size and industry!”
VP Demand Gen
Applying a strategic or named account strategy to your online forms is now possible, even when the visitors are hitting your offer page for the first time.
You can control form behavior based on the account visiting your web site.