SMART Showcase April 25, 2023 | Available On-Demand SMART is Sales + Marketing Accelerating Revenue Together. Register to watch all sessions on-demand from our San Francisco Showcase. Watch our SMART content to: Walk away with actionable tips from our customers, IBM, Procore, F5, and Deep Instinct as they share their GTM success stories Learn from Jon Miller, CMO of Demandbase, as he presents the new playbook for B2B Gain valuable insights from marketing leaders at LinkedIn, Outreach, and Qualified San Francisco Showcase On-Demand Registration SMART Sponsors Speakers Jessica Kao, PhD Senior Director of Marketing Operations Formerly with F5 Jessica Kao, PhD Senior Director of Marketing Operations Formerly with F5 Jessica is the Senior Director of Marketing Operations and Analytics overseeing Martech systems including Demandbase. She has over 10+ years as a Marketing Operations leader in B2B Saas companies from startups to enterprise and is an award winning leader in the MOPs space. She’s passionate about sharing her thought leadership in the Martech and analytics space and was named 2021 Adobe Experience Maker Ambassador for leading digital transformation. She’s led roles in Demand generation, global field marketing, and customer success. Hannah King Director, Global Demand Response F5 Hannah King Director, Global Demand Response F5 As the Director of Global Demand Response, Hannah is responsible for the global sales development strategy at F5. With over a decade of experience in leadership roles across sales, marketing and go-to-market strategy teams, Hannah is an expert in driving collaboration and scale between sales and marketing organizations. In her free time, she enjoys spending time with her husband and two young sons and exploring the great outdoors. Jessica Fewless Director of Partnerships Inverta Jessica Fewless Director of Partnerships Inverta Jessica Fewless is a Client Partner and Director of Partnerships at Inverta, a B2B Marketing Services firm, focused on “Making Good Strategy Happen”. With over 20 years of B2B marketing experience, Jessica has built her career on driving transformational change within her own organization and for B2B marketers more generally. Prior to Inverta, Jessica spent 7 years at Demandbase helping to build the category of Account-Based Marketing, including authoring an ABM certification program that has certified more than 5000 marketers as well as the book Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. In addition to ABM, Partnerships and Partner Marketing have been a passion for the last 15 years where she’s led teams at Demandbase, Adobe, Autodesk and now Inverta. Scott Sheppard Vice President, Demand Generation Procore Scott Sheppard Vice President, Demand Generation Procore Scott Sheppard has more than 15 years experience in B2B Marketing having held numerous leadership roles at global SaaS companies. Scott has deep expertise in Demand Generation and Marketing Operations having led the deployment of new measurement, campaign, demand, and account based marketing frameworks. Currently, Scott is the Vice President of Demand Generation at Procore, a global construction software provider. Previously, Scott held the roles of Vice President, Web and Marketing Operations at WeWork and Vice President, Demand and Digital Marketing at ADP. Scott holds a Master of Business Administration degree from Virginia Tech. Ann Handley Chief Content Officer, WSJ Best Selling Author MarketingProfs Ann Handley Chief Content Officer, WSJ Best Selling Author MarketingProfs Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author who inspires and empowers you to create marketing that your customers will love, igniting real results for your business. Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. And she will inspire you to do work you’re proud of. Melton Littlepage Chief Marketing Officer Outreach Melton Littlepage Chief Marketing Officer Outreach Melton Littlepage is a seasoned software marketing leader with a strong track record of category creation and growth acceleration in enterprise SaaS leaders. At Outreach, Melton leads the global teams responsible for product marketing, brand, demand generation, communications, and sales development. He joined Outreach from Tenable, where he led marketing for one of the most respected and innovative brands in cybersecurity. Prior to that, Melton served as senior vice president of marketing at New Relic and as CMO at Schoology. Anna Bethlahmy Business Development, Manager LinkedIn Anna Bethlahmy Business Development, Manager LinkedIn Anna is a Business Development Manager at LinkedIn with an extensive ad tech background spanning sales, partnerships, and product strategy. Anna is currently responsible for the LinkedIn Marketing Solutions Audience Program and ABM strategy, ensuring advertisers can plan, activate, and measure B2B marketing strategies natively and via LinkedIn’s growing Marketing Partner community. Prior to focusing on product strategy, Anna worked in account management at LinkedIn and Adobe, helping marketers achieve their business objectives and gaining insight into the tools and strategies that help B2B marketers and businesses thrive. Sophia Agustina Global Demand Strategy IBM Sophia Agustina Global Demand Strategy IBM Sophia Agustina is a revenue-driven global marketing leader with expertise in personalization, brand and demand generation. She currently leads global brand-to-demand experiences across multiple solutions at IBM, delivering results 3x above benchmarks. She led account-based, industry and field marketing at Nuance Communications, Veracode and CA Technologies, and pioneered multi-touch, multi-channel nurture programs across various segments at Iron Mountain and Lycos. Theresa Woodiel Director, ABM and Integrated Marketing Deep Instinct Theresa Woodiel Director, ABM and Integrated Marketing Deep Instinct Theresa Woodiel is the Director of ABM and Integrated Marketing at DeepInstinct. Theresa has been practicing account-based marketing since before ABM existed as a term. Theresa has more than twenty years of experience as a marketing leader who has led efforts to accelerate growth through ABM and develop innovative digital ways to reach and educate, and enhance the brand value. Bryant Pulecio Director Web & Digital Strategy Deep Instinct Bryant Pulecio Director Web & Digital Strategy Deep Instinct Bryant Pulecio is the Director of Web and Digital Strategy at DeepInstinct. #WebTech, #MarTech, #ABM, #AdTech, #WebOps, and #MarketingOps best describes Bryant’s last 15 years of experience. As the Director of Web and Digital Strategy, he oversees the website, marketing technology stack, and digital experience of prospects as they flow the buyer’s journey. Sarah McConnell VP, Demand Generation Qualified Sarah McConnell VP, Demand Generation Qualified Sarah McConnell is the VP, Demand Generation at Qualified, the pipeline generation platform for teams that use Salesforce. Prior to joining Qualified, Sarah held several digital marketing and demand generation roles at B2B SaaS companies where she specialized in scaling pipeline and revenue growth. Gabe Rogol Chief Executive Officer Demandbase Gabe Rogol Chief Executive Officer Demandbase Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market. Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers. Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University. Jon Miller Chief Marketing Officer Demandbase Jon Miller Chief Marketing Officer Demandbase Jon Miller is the Chief Marketing Officer of Demandbase. In his role, Miller is responsible for driving Demandbase’s account-based go-to-market and evangelizing its mission of transforming how B2B companies market and sell. Miller has a long history of establishing and leading some of the most notable marketing technology companies. Most recently, Miller was the co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. Earlier, Miller co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe). He is recognized as one of the most influential executives in the marketing technology industry. Miller holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business. Brewster Stanislaw Chief Product Officer Demandbase Brewster Stanislaw Chief Product Officer Demandbase Brewster most recently served as Director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and industry knowledge to Demandbase’s B2B go-to-market suite. Prior to his position with Google, Stanislaw was Head of Product and Strategy at Adobe, where he conceptualized the company’s B2B Customer Data Platform. He came to Adobe via the consecutive acquisitions of Marketo and Bizible, where he served as Vice President of Product and Strategy. Previously, Stanislaw spent time as co-founder & Chief Executive Officer at Inside Social, until its acquisition by Simply Measured, where he served as Head of Product before it was acquired by Sprout Social. Stanislaw is a Seattle native, who graduated magna cum laude from the University of Pennsylvania in Philosophy, Politics, Economics, and in Communication. Outside of his day job, he is an active angel investor, startup advisor, and mentor. SMART Showcase is traveling to a city near you Stay Informed San Francisco: Our first stop shared customer success stories and technology insights with actionable tips – all to inspire the next step of your ABX journey. Austin: During our next stop, we’ll have a SMART Lounge from June 5 – 6. The SMART Lounge will offer an exclusive experience to network, learn from thought leaders, and meet with Demandbase. New York: Our last stop on November 9 will grant you access to the most current GTM knowledge and thought leaders, supporting your GTM success Have questions? Drop us a line. Go to demandbase.com SMART Sales + Marketing, Accelerating Revenue Together Watch #SMART22 On-Demand ©2022 Demandbase. All rights reserved.