Let's connect at the Global ABM Conference
Join us 4 November at the Global ABM Conference in London to see how AI-driven GTM teams turn pipeline goals into measurable revenue impact.
Visit us at our booth
Stop by to see how Demandbase AI turns pipeline goals into coordinated execution.
You’ll get a personalized walkthrough of how leading GTM teams align marketing and sales around the accounts that matter most.
Hear from Demandbase on the main stage
The buying group signal you can actually trust: How AI Is earning its place in ABM decision making
Date: Wednesday, 4th November
Time: 10:20 AM – 10:50 AM
Account-based marketing has always been built around one truth: B2B buying decisions are made by groups, not individuals. This session explores how trustworthy, explainable AI can help marketing and sales teams act on shared buying group intelligence with more confidence.
Ksenia Ruffell
Head of Field Marketing & Demand Generation, EMEA at IDeaS Revenue Solutions
Emma Greene
VP, Integrated Marketing EMEA at Guidewire Software
Angus Milledge
Head of New Business Sales - EMEA at SAP Concur
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