2025 ROI Lab for sellers

Learn actionable strategies and tips on how to gain a competitive edge, set yourself up for efficient prospecting, and maximize effectiveness at every stage of the funnel.

Whether you’re an SDR, Account Executive, or Sales Leader, this dynamic lab is designed to help you excel.

Check out these four power-packed sessions where fellow sales pros will reveal actionable strategies to sharpen your competitive edge, streamline your prospecting efforts, and drive success at every stage of the funnel. Don’t miss this chance to gain insights that will set you up for a standout year.

Sessions

The Seller’s Guides for Winning with Demandbase
Order of Operations: Building a Streamlined Dashboard for SDRs to Take Action
Precision Selling with ABX: Leveraging Data for Maximum Impact
Demandbase One for Sales: Maximizing Productivity and ROI

The Seller’s Guides for Winning with Demandbase

Jay Tuel, Chief Evangelist, Sales, Demandbase

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Order of Operations: Building a Streamlined Dashboard for SDRs to Take Action

Patrick Boyle, SDR Manager, Growth Accounts, Demandbase

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Precision Selling with ABX: Leveraging Data for Maximum Impact

Alicia Alongi, VP Client Strategy, Zion & Zion

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Demandbase One for Sales: Maximizing Productivity and ROI

Sandesh de Silva, Principal Product Manager, Demandbase

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GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Funnel to fork – London

July 1, 2026 — London, U.K.

An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.