How CyberArk scaled ABX with predictive models and Buying Groups

B2B buying has fundamentally changed, with enterprise deals now driven by large, distributed groups of stakeholders. To meet this reality, CyberArk moved from a traditional lead-centric, MQL-driven model to a hybrid, modern three-pillar ABX approach built on predictive modeling, buying group activation, and a global enablement strategy that aligned marketing, sales, and revenue operations around every influencer in the deal.

In this webinar, CyberArk will share how they rearchitected their go-to-market motion around buying groups to strengthen alignment, improve deal outcomes, and drive greater revenue impact.

You will learn:

• How CyberArk combined engagement and propensity insights to deliver 4x higher close rates
• How the buying group functionality empowered CyberArk to reach decision-makers within each account, aligning messaging with business needs and roles.
• Early results such as: 3% of targeted accounts generating more than one-third of total pipeline and reborn sales confidence from “black box” skepticism to a data-driven GTM culture