Demandbase

The B2B growth playbook: Data, intent & engagement strategies that win


In today’s competitive B2B landscape, growth isn’t just about more leads—it’s about smarter, data-driven strategies that prioritise the right accounts, accelerate deal velocity, and drive measurable revenue impact.

This panel brings together industry leaders to discuss the essential playbook for B2B success, leveraging data, intent signals, and engagement strategies that truly move the needle.

 

Join us as we explore:

  • How to harness intent data to identify in-market buyers before your competitors do
  • Proven engagement strategies that drive conversions and long-term customer relationships
  • Real-world examples of B2B organisations using data and intent to scale revenue growth

Speakers

Tom Edwards

Tom Edwards

Senior Strategist,

Modern

LinkedIn

Paul Gilhooly

Paul Gilhooly

VP, General

Manager, EMEA, G2

LinkedIn

Avishai Sharon

Avishai Sharon

CEO,

Trendemon

LinkedIn

Dara Such

Dara Such

VP, Customer Strategy

& Enablement,

Informa TechTarget

LinkedIn

Katie Penner

Katie Penner

Head of Sender

Relations, Sendoso

LinkedIn

Greg Philiotis

Greg Philiotis

Chief Revenue Officer,

Demandbase

LinkedIn

Related content

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Start 2026 with a smarter GTM. Join our four-part series to connect data, automate workflows, measure impact, and use AI to drive B2B growth.

See how SAP Concur uses personalization and account insights to prioritize the right actions, align teams, and drive more demand in 2026.

Learn how B2B teams move beyond lead volume to build high-quality pipeline that converts, using account scoring and in-market buying signals.