Demandbase

3 ROI recipes to accelerate your GTM success

Heat up your GTM efforts with these practical recipes. Each recipe includes step-by-step directions and measurable results and impact.

In this webinar, you’ll learn how to:
  • Leverage in market signals to find who is in market today and prioritize sales time
  • Build a perfect A/B advertising test to show the value of account-based strategy
  • Measure account-based versus demand gen close rates to showcase ROI and budget justification

Speaker

Chris Moody, Demandbase
Chris Moody
VP, Brand Marketing

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April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

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