Boost sales win rates — Multithreading guide

Struggling with deals that stall or close slowly? Multithreading — engaging multiple stakeholders across a complex account — is proven to increase win rates and accelerate pipeline outcomes. This expert guide from Demandbase and 30 Minutes to President’s Club gives you the actionable framework and real techniques you can put to work immediately.

Inside this guide, you’ll learn how to:

• Boost win rates by up to 17% by engaging the right stakeholders at the right time

• Navigate complex accounts with confidence using strategic mapping and influence tactics

• Turn deals into revenue engines through expansion and cross-sell opportunities

• Execute a 5-minute discovery drill to qualify prospects and keep deals moving

Complex B2B deals require more than one point of contact. Multithreading enables you to build alignment across buying groups, secure internal champions, and orchestrate influence across the account — leading to quicker closes and expanded opportunities. This guide puts proven sales strategies into your hands, backed by experience from top performers.