The B2B AI GTM report: Benchmarks for a new era

AI is currently transforming how B2B buying and selling happen, turning buying into a data-driven process while empowering sellers with more targeted lead scoring, pricing, and content generation.

Helping GTM leaders adapt to these transformations is why we created Labs by Demandbase, our applied research arm. This report uses platform data, modeling, and AI analytics to provide GTM leaders with the benchmarks and strategies that drive bigger pipelines and more revenue. Our findings are based on:

• 24B+ Pre-opportunity buyer interactions
• 429k+ Ad campaigns
• 30+ Unique industries

What you’ll learn:

• Why prioritizing buying groups — and engaging the right number of them — results in more closed-won deals and higher lifetime customer value
• The optimal volume of buyer group engagement needed to significantly increase conversion rates
• The role digital advertising plays in accelerating buying group progression into qualified opportunities
• The impact of a fully integrated GTM tech stack on operational efficiency and overall conversion performance