Demandbase named a Leader in the 2025 Gartner® Magic Quadrant™ for ABM Platforms and the 2025 Gartner® Critical Capabilities for ABM Platforms
Recognized as furthest for Completeness of Vision and ranked highest across all Use Cases. Get both reports below.
Demandbase has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for our fifth time in a row.
Read the Gartner® ABM Magic Quadrant™ report today to:
- Receive an objective overview of account-based marketing (ABM) platform vendors in the market.
- Gain a deeper understanding of how ABM platforms enable B2B marketing and sales teams to run ABM programs at scale.
- Read an independent review of Demandbase’s ABM strengths and cautions to assess why our platform meets your needs.
Demandbase has ranked 1st in the New Account Acquisition, Account Retention, and Account Expansion Use Cases in the Gartner® Critical Capabilities for Account-Based Marketing Platforms.
Read the Gartner® Critical Capabilities report today to see:
- A valuable overview of the ABM market and objective evaluation of 8 ABM vendors
- Insight into how the key Use Cases for ABM can help you meet your business objectives
- All seven capabilities Gartner sees as important to evaluating ABM vendors and how Demandbase stacks up
Gartner, Magic Quadrant for Account-Based Marketing Platforms, Jenifer Silverstein, Ray Pun, Upasna Chandna, Chris Chandler, 6 November 2025
Gartner, Critical Capabilities for Account based Marketing Platforms, Jenifer Silverstein, Chris Chandler, Ray Pun, Upasna Chandna, 10 November 2025
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