Account-Based Strategies in Europe eBook

We spoke to senior marketers in the UK, Germany, and Benelux to understand the following:

• How do account-based strategies differ across regions?
• What’s changed in the last few years?
• What challenges do marketing and sales teams face with their account-based strategies
• And more!

A snapshot of what account-based strategy looks like east of the Atlantic

We spoke to 10 senior marketers based in the UK, Germany, and Benelux to understand the following:

• How mature are account-based strategies in different regions, and how has this changed in the last few years?
• What challenges do marketers and salespeople face in developing their account-based strategies and integrating their departments? Does this vary depending on the region?
• What do account-based strategies look like across different regions?

The interviews revealed subtle cultural differences in approach and challenges, as well as some larger, more tangible differences.

Along with these insights, this report provides actionable information that you can implement right away, including:

• The model you can use to help you understand how to sell in different regions based on human behavior.
• How to align your teams across regions for an integrated approach.
• How to mitigate data siloes.

What’s the pulse of account-based strategy in Europe? Hear directly from those who know it best.