The Demandbase data playbook

Poor or disconnected data holds revenue teams back — leading to manual work, misaligned systems, and missed opportunities. This playbook shows you how to build a strong data foundation and unlock the full value of data across your marketing, sales, operations, and analytics workflows.

nside, you’ll learn how to:

• Build a scalable data strategy for account-based go-to-market (GTM) success

• Leverage Demandbase Data solutions to improve workflows across revenue teams

• Get started with Data Integrity using easy, step-by-step instructions

• Select the right API provider with a complete buyer’s checklist

• And much more to help you modernize your data stack and boost performance

Clean, reliable data is the foundation of Account Intelligence — and the smarter your data, the smarter your GTM execution. Good data boosts personalization, improves analytics, and gives every team from sales to operations a consistent source of truth to work from.

Whether you’re looking to cleanse your CRM, enrich your data lake, or power smarter applications through APIs, this playbook gives you practical guidance and frameworks to get there.