As the B2B buying process has become more complex, much of the buyer’s journey remains invisible to marketers. While we’ve had a clear view into what our prospects do when they come to our websites, we haven’t had much insight to their behavior outside of them. Unfortunately, a majority of their vendor research happens well before they visit our websites, across blogs, social media and competitor sites. To reach these buyers at the first sign of interest and get a leg up on the competition, marketers need to identify and understand their true intent early on — and link this knowledge to marketing and sales activities, before it’s too late to influence the buying cycle.
Demandbase Real-Time Intent identifies the online activities of accounts and buying committees to capture their first moment of interest in your company. Real-Time Intent tracks activity across the Internet, so you can understand which accounts are researching topics relevant to your products, which is the first, true sign of intent.
Real-Time Intent leverages a combination of Artificial Intelligence and machine learning to analyze and learn from Demandbase’s comprehensive B2B database. Drawing annually on 600 billion B2B interactions across the web, 4 billion IP addresses, and 36B B2B site visits, it’s the only intent-monitoring technology that instantly maps global B2B interactions between accounts and individual buyers with B2B products and topics.
