Artificial Intelligence (AI) is getting a lot of attention in marketing circles, and for good reason: it promises to transform marketing.
To gauge just where AI is in the transformation process, we partnered with Salesforce Pardot and Demand Metric to take the pulse of marketing and sales professionals about their understanding, usage, impact and optimism surrounding AI. The report provides details on these and highlights other key findings, which will help B2B marketers exploit AI in 2019.
Some of the biggest findings and takeaways include:
