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2020 ABM Market Research Study

What separates the best from the rest?

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It’s no surprise that organizations continue to see success when using Account-Based Marketing to engage target accounts, close more business, and drive better ROI in their marketing efforts. It’s also no surprise that many organizations are still figuring ABM out.

Nearly 900 professionals from Marketing to Sales, CS to the C-suite participated in this annual study to understand the state of account-based marketing at organizations of all sizes. The results detail the adoption, performance, and challenges of an account-based approach in 2020.

In the 2020 ABM Market Research Study, we’ll reveal:

  • 7 habits of mature ABM teams with high ABM ROI
  • Lessons from early adopters with full ABM programs in place
  • Top challenges, tactics, tools, and more from nearly 900 of your peers
  • 3 places high-performing companies are investing more in this year
  • The biggest thing holding organizations back from ABM success
  • And more!
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